Want to get your skin summer-ready? PURE U stands for natural makeup for sensitive skin. Our products are versatile, have a creamy texture, and give you a natural glow. Give your skin the care it deserves.
Our products are developed for sensitive skin in our own lab, together with experts, and produced in Germany.
Our products are made from 100% natural ingredients and are vegan, cruelty-free, and PETA certified.
Our products are versatile, easy to blend, and feel light on the skin. For a natural glow and a strong result.
Your new make-up routine. 3 products. 5 minutes. No stress.
+ Free Blending Brush (automatically included with orders over €50)
Complete your routine and receive our Essentials Bag for free.
+ Free Essentials Bag (automatically included with orders over €70)
Or get one of our sets worth over €70 directly and receive our Blending Brush and Essentials Bag for free.
Create your routine and receive our Make-up Brush for free with purchases over 50€, and our Make-up Bag for free with purchases over 70€.
Receive your perfect selection of products and the right colors for your skin in just a few steps.
Color Consultation
Hi, I'm Carla, the founder of PURE U. My idea for this brand arose from a personal need: For years, I suffered from impure, sensitive skin and couldn't find suitable make-up products.
So I started developing my own – gentle, skin-friendly products that deliver what they promise. When I shared my first creations with friends, they were thrilled – and that's how PURE U was born.
