3 reasons why you'll love PURE U.

PURE U. stands for natural make-up for sensitive skin. Our products are versatile, have a creamy texture and give you a natural glow.

Cream Higlighter Stick Textur auf Haut, cremig und leicht verblendbar für natürlichen Glow

Creme Blush Stick auf die Haut auftragen, Textur auf der aut

1. For sensitive skin

Make-up for sensitive skin, developed in-house with experts and produced in Germany.

Unlock offer

2. 100% Natural

Our products are made from 100% natural ingredients, are vegan and cruelty-free.

Unlock offer

Lip Tint für Lippen in der Farbe, getönter Lippenbalsam aufgetragen mit natürlicher Farbe und glänzendem Finish, pflegt und sorgt für geschmeidige Lippen, Textur Shiny, glänzend, Swatches

Lip Tint Farbueberischt der Farbe Coral Cloud, aufgetragen auf die Lippen, Swatches, getönter Lippenbalsam aufgetragen mit natürlicher Farbe und glänzendem Finish, pflegt und sorgt für geschmeidige Lippen

3. Multi-use

Versatile, easy to blend, and lightweight on the skin. For a natural glow.

Unlock offer

Get our offer

Offer

Secure your free brush

Get our Blending Brush for free with your purchase of 50€ or more. The brush will be automatically added to your cart once the minimum amount is reached.

Unlock offer

Make-up Pinsel zum Verblenden von Cream Produkten, Blending Brush für gleichmäßiges, streifenfreies Finish auf sensibler Haut

€69 €59 Save €10

Tax included. Shipping calculated at checkout.

Unlock offer

Carla from PURE U.

Founder story

Hi, I'm Carla, the founder of PURE U. My idea for this brand arose from a personal need: For years, I suffered from impure, sensitive skin and couldn't find suitable make-up products.

So I started developing them myself – gentle, skin-friendly products that deliver what they promise. When I shared my first creations with friends, they were thrilled – and that's how PURE U. was born.

Unlock offer