The wait is over

All our products are back in stock

Your favorites are finally available again.

Clean · Vegan · Cruelty-free · Made in Germany

"Having suffered from sensitive skin for years, I have developed a natural makeup alternative."

Carla, Founder of PURE U.

About us

4.74 out of 5 stars

Our overall rating is 4.74 out of 5 stars from over 50,000 orders. (verified by judge.me)

All Reviews

★★★★★

Great products and fast delivery

The products arrived within a few days and are exactly as described. Especially as a person with asthma, fragrance-free products are a huge help!

Alina H.
★★★★★

Really great

Arrived super fast and nicely packaged. I only use these products now and I'm done with my makeup in 5 minutes. Simple and feels good on my sensitive skin.

Juliane S.
★★★★★

Absolutely wonderful!

It feels great on my dry skin and provides extra moisture. I'm thrilled and it looks sooooo beautiful!

Melanie G.
★★★★★

Looking good without a guilty conscience

I am very satisfied with the product. I bought it because it is a natural cosmetic product, vegan and made in Germany. The color and application also completely convince me!

Sophie
★★★★★

Lip gloss pink cloud

Very good quality, comfortable to wear, and makes lips beautiful and well-groomed with a touch of color. Important: Without titanium dioxide, very good ingredients.

Olga
Creme Make-up Sticks Produkte Blush, Highlighter, Bronzer und Concealer
Besser zusammen

Our sets

Start your new routine.
Brand New

Refill Your Ritual

  1. Keep it simple – and sustainable.
    Our new aluminum sticks are refillable, durable, and designed for you to love them.
  2. Refill instead of buying new.
    With every refill, you save resources, packaging, and money – without compromising on texture or care.
  3. Buy once, use again and again.
    Our refill system combines design, function, and responsibility – for you and for your skin.

Refill Sticks

Cream Blush Refill Stick für sensible Haut
Make-up Farbberatung, finde deine Farben in 2 Minuten
Find your match

2-Minute Color Consultation

In just a few steps, you'll receive your perfect selection of products and the right colors for your skin.

COLOR CONSULTATION

INGREDIENTS

High performing botanicals

For us, every ingredient is important, after all, the skin is our largest organ and absorbs 60-70% of what is applied to its surface. That's why we focus on ingredients that nourish your skin in our PURE U. products.

Creme Highlighter Stick auftragen, pflegend und Textur auf der Haut

Our Benefits

Lip Tint auftragen, pflegend und in vielen Farben

Happiness guarantee

30-day return policy if the products do not meet your expectations.
Happiness guarantee
Creme Make-up Sticks im Badezimmer

Tool Essentials

In addition to our makeup, we also have a range of other useful products.
Tool Essentials