Highlighter is the product that brings light to your face—literally. Applied correctly, it makes the face look healthy, rested, and three-dimensional. For sensitive skin: not every highlighter is equally gentle.
Where to apply highlighter? The placement zones
Cheekbones. The classic zone. Apply to the highest point and blend slightly upwards.
Bridge of the nose. Centrally from the bridge of the nose to the tip of the nose—makes the nose appear optically narrower.
Cupid's bow. A small dot in the center of the upper lip—makes the lips appear fuller.
Inner corners of the eyes. Opens up the gaze and instantly makes tired eyes look fresher.
Center of the forehead and tip of the chin (optional). For a very radiant look—emphasizes the center of the face.
How to apply highlighter correctly: Technique
- Highlighter Balm dab directly onto the desired areas
- Gently pat in with your ring finger—do not rub, just dab
- Alternatively: Use the Blending Brush for a finer, more precise application
- Less is more—build up gradually for more intensity
Combine highlighter, blush, and bronzer
Bronzing Balm for warmth on the sun zones, Blush Balm for color on the cheekbones, Highlighter Balm for the highlight on the highest point. The result: a naturally radiant face that glows from within.
Practical: The PURE U Essentials Bag keeps all Balm Sticks ready—perfect for on the go.
Frequently Asked Questions
Highlighter before or after powder?
Cream highlighter goes before powder—this way the glow effect remains visible. Powder on top would dampen the shimmer.
Can I use highlighter in daylight?
Absolutely. Fine shimmer highlighters look most natural in daylight—they reflect natural light and give the complexion a healthy glow.
Which highlighter shade is the most versatile?
A warm champagne or gold-pink works for most skin tones. Very light tones get along well with silvery champagne, darker tones with bronze and gold tones.
Conclusion
Highlighter doesn't have to be dramatic—even a subtle, creamy shimmer like the PURE U Highlighter Balm can make your face glow. Gentle, natural, and suitable for sensitive skin.
